| Daikin
AC (Americas) Inc., recently hosted the 3rd Annual Daikin AC
Sales Meeting in San Diego, California for the HVAC
Distributors selling Daikin’s line of highly efficient
cooling and heating systems. In addition to a product trade
show, helpful workshops, and a general session, Daikin also
recognized top performing customers in several
categories.
Distributors from the
United States, Canada, and Bermuda attended the meeting to
learn about enhancements to Daikin AC’s product offering
as well as strategies and programs designed to help improve
productivity and sales.
“This year’s theme ‘Daikin
AC, Tomorrow’s New Classic’, invited our customers to
learn how Daikin’s outstanding products share the
attributes of quality and lasting value with the classic
cars, movies and music that were incorporated into the
meeting activities,” explained Christina Trondsen, Daikin
AC’s director of marketing.
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| The
meeting was held at the Hotel del Coronado, built in 1888.
As a national historic landmark, “The Del” is considered
an American treasure. One famous guest at the hotel was the
late Marilyn Monroe who filmed the classic comedy “Some
Like It Hot,” on the premises in 1959.
Daikin brought the world
famous Marilyn Monroe impersonator, Susan Griffiths back to
“The Del” to welcome their customers to the meeting in
the general session that kicked off the meeting and awarded
top distributors in several categories. During the rest of
the conference, customers attended informative workshops
designed to help distributors sharpen their skills and
promote the Daikin brand. They learned how to effectively
merchandise their locations, and determine the true cost of
owning the extremely efficient Daikin Altherma.
They heard how one
established distributor grew sales of Daikin’s product by
nearly 800% in one year and took home vital information
about enhancements to the product line and how to manage
product supply. Guests also enjoyed a “beach party” at
the hotel featuring classic cars from the 1950s; the classic
rock and roll music of the Surf City All Stars, a band made
up of original members of the iconic Beach Boys. Daikin AC
recognized top performing distributors in several categories
Market Share Leadership Award The Market Share Leadership
Award is given to the top five distributorships with the
highest sales of Daikin’s split systems products in
2009.
This year the winners were
Behler- Young Company, EMCO Corporation, FW Webb Company,
Idaho Green Supply and The Star Supply Company. Best Sales
Increase Award The Best Sales Increase award recognizes the
greatest percentage increase in overall sales from 2008
through 2009. This years’ award winners were: Behler-Young
Company; The Star Supply Company; Air Care Ltd; Air Care
Products Inc; and ACES A/C Supply North.
DNA Dealer Achievement The
DNA Dealers Achievement Award is given to the top
distributors with the most sales from contractors who are
enrolled in the Daikin Network Alliance (DNA), a group of
professional contractors meeting training and registrations
requirements. Winners include Behler-Young Company,
Coastline Distribution, Mar-Hy Distributors, The Star Supply
Company, and The Wallwork Group. The Pinnacle Award Behler-Young
Company, based in Michigan, also received the Pinnacle Award
from Daikin AC.
The Pinnacle Award is given
to the one distributor which performs the best in terms of
sales, opportunities, closure rates, project scope and size
and level of investment in Daikin and their line of
intelligent cooling and heating solutions. For more
information, visit www.daikinac.com.
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