| Rheem
is pleased to announce that Joseph A. Fristik has been
appointed corporate vice president, national accounts and
marketing. Mr. Fristik will be responsible for developing
new residential and commercial national sales accounts, and
expanding existing accounts.
In this capacity, Fristik
will oversee business-to- business initiatives that promote
the company’s integrated air and water technologies and
its comprehensive support network.
Fristik’s work will
target specific industries that depend on reliable and
highly efficient heating, cooling and water heating systems,
such as national builders, foodservice companies and retail
franchises. Fristik will also lead the Rheem corporate
marketing team and will be responsible for brand strategy,
communications, Web development, trade show management,
merchandising, advertising and promotions.
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| Fristik
is a 30-year veteran of Penton Media, where he managed
brands that serve domestic and international audiences and
marketing partners in a wide variety of industries,
including HVACR, plumbing, machine tool, welding, foundry
and forging, medical and energy. His scope of responsibility
encompassed managing content, production and audience
development, as well as sales and marketing for more than 20
leading print, digital and event-oriented brands. In his
most recent position at Penton Media, Fristik served as vice
president/group publishing director for the Mechanical
Systems and Design Engineering groups.
Fristik has also been an
active member of several key industry associations,
including Air-Conditioning, Heating, and Refrigeration
Institute (AHRI); Heating, Air- Conditioning &
Refrigeration Distributors International (HARDI); National
American Technical Excellence (NATE); Association for
Manufacturing Technology (AMT); Small Motor Manufacturers
Association (SMMA); and American Gear Manufacturers
Association (AGMA), where he contributed expertise and
leadership on many levels.
Mr. Fristik will be located
at Rheem headquarters in Atlanta and will report to Chris
Peel, senior vice president and COO. Reporting to Fristik
will be Ed Raniszeski, corporate director, marketing, and
Mike Barnes, corporate director, national accounts. For more
information about Rheem Manufacturing Company, please visit www.rheem.com.
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