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Between the Lines
Staying Clear of the Negatives
by Fred Martel

The latest news out related to the economy isn’t all bad. Poll results out today (August 12) show that productivity is up 6% among US workers.

What I take from this impressive number is that American workers can be motivated to work harder and earn their pay when they are afraid of losing their job because of a weak economy. Also, businesses are learning that the right person can handle many more tasks than a “job hopper” can.

Housing sales are increasing. The stock market is up and the unemployment rate is holding steady. Sounds like a little too much optimism. Another interesting item in the current events category is the overwhelming success of the “Cash for Clunkers” program. Obviously people have money and will spend it on a good deal. You can also learn from the news (if you can bear listening for more than three minutes) that people are very edgy. They will argue about various political issues without researching the topics in advance. There are plenty of critics out there, but few of them actually know what they are talking about.
 



You encounter this issue when offering products or services to people who surf the web and gather just enough information about HVAC to be dangerous. They can’t wait for you to show up so they can challenge you and try to sound smart.

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Sometimes this is a good thing. If people are looking at benefits of buying high efficiency comfort systems, your chances of selling them what they should have are very good. The price isn’t an issue and everybody wins when long term benefits are realized. 

Regardless of the news, a solid positive attitude and a confident approach will make the day to day effort to succeed in business in this environment easier to handle. Exercising flexibility in your business practice will help you overcome the obstacles that present themselves at nearly every turn. Making use of all of the tools of technology available to increase your odds for success, coupled with hard work can help you maintain your sanity as well.

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